alisonpdq

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So far alisonpdq has created 35 blog entries.

Using an Editorial Calendar: A Q&A with Kasia Writes

I'm always looking for inspiration on building and using an editorial calendar. At year end, a tweet from Kasia of the travel blog kasiawrites.com made me smile:   Of course I had to reach out to learn more about why she set that goal, how she build her calendar, and what results she achieved from [...]

2019-01-10T22:05:12+00:00Categories: editorial calendar, editorial calendar tips|

5 Benefits of Creating an Editorial Plan

Ever wondered why you should create a content calendar or editorial plan? If you are meeting your marketing goals without one, then feel free to skip it. But if you are struggling to meet your marketing objectives or want to grow your business, here are five editorial plan benefits to motivate you to get started. [...]

How to Add Links to Projects

PlanITPDQ is designed to help you manage all of your marketing projects from one simple screen. But even we recognize that sometimes you have to visit other websites ... We've just made it easier for you to connect to any web page by enabling you to add Links to your Project. Here's a couple of [...]

2019-01-10T22:17:06+00:00Categories: How To, How To - SetUp|

How to Measure Marketing – a Q&A with Environmental Defense Fund’s Lauren Guite

The Environmental Defense Fund is one of the world’s largest environmental organizations. With more than half of its operating budget coming from its two million members, how does it measure marketing? We asked Lauren Guite, Senior Specialist, Digital Marketing at EDF to share her insights. The Environmental Defense Fund has some pretty sophisticated content marketing [...]

2018-12-17T14:13:08+00:00Categories: marketing ROI|

What You Should Do Today – Content Marketing Organization Tactics to Get You On the Right Track

When is the best time of year to set up tactics for content marketing organization? Today. Seriously. The longer you go without a plan for marketing organization, the harder it will be to stay on top of everything you want to accomplish. The following is a list of steps to take in marketing your company. [...]

2018-12-05T12:25:50+00:00Categories: editorial calendar, Marketing Plan|

How to Add a Calendar Channel to Your PlanIT

One of the benefits of PlanITPDQ is that it is a calendar-based application. You can add Projects to your PlanIT and pin them to a specific day. But what about marketing teams that use an additional shared calendar for events and activities? Now you can import that entire digital calendar to your PlanIT. As a [...]

2019-01-10T22:39:45+00:00Categories: How To, How To - SetUp|

How to Format Text in Projects

You can add any number of URL links to a Project in PlanITPDQ. But what if you want to add one in the description, or if you want to boldface some text? It's easy with a teeny bit of code. Here's how to format the text in Projects, including the title and description, using simple [...]

2019-01-10T22:44:55+00:00Categories: How To|

Organization is the Gateway to Creativity

I love organization. Traveling with me? I have bandaids, wet wipes, a ziplock for your wet bathing suit, aspirin, and a corkscrew. Ask me to help with your event? I have a photo for your Twitter and Instagram feeds, cash to tip the guy who got the extra ice, a printed schedule for speakers, an [...]

How to Add an Idea to the Idea Bank

Most items on your PlanIT calendar are projects - these are the blog posts, email newsletters, events, and other ideas you are more or less committed to and that are fairly fleshed out. But what about those fleeting ideas? You know, the ones that are just a thread of something that you want to explore [...]

2019-01-10T22:50:46+00:00Categories: How To, How To - SetUp|

How to Create a Marketing Calendar on PlanITPDQ

Are you ready to organize your editorial calendar and marketing plans? Learn how to create a marketing calendar on PlanITPDQ. Set up projects on a calendar, create categories that make sense to you - blog posts, videos, email newsletters, events, and more. Manage your entire editorial calendar and all of your marketing activities via one [...]

2019-01-11T04:47:56+00:00Categories: How To, How To - SetUp|