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So far alisonpdq has created 41 blog entries.

Content Calendar Examples: Three Ideas to Inspire You to Get Started

Is your content calendar really lame, or even worse, non-existent? We all need motivation to get started on something, so check out the benefits of creating an editorial plan. Or, if you get inspired by seeing how others make it work, here are three content calendar examples using PlanITPDQ to help you get started. While [...]

2019-05-11T10:38:48+00:00Categories: content calendar, Uncategorized|

Is That Free Content Calendar Template Any Good?

If you scroll even briefly on Twitter, you’ll see tons of marketers offering their free content calendar template. Are they worth it? Does it make sense to download and use one of these templates, or should you invest in professional software? If you are like most marketers, content marketing has moved beyond a niche idea [...]

2019-04-27T12:11:34+00:00Categories: content calendar, Marketing Plan|

Do Marketing Hacks Work? A Q&A with Jay Acunzo of Unthinkable Media

Twitter and other social channels are littered with links to articles promoting Top Hacks to Gain Online Traffic, or Insider’s Hack for Super Fast SEO, or Quick Hacks to Get Influencer Attention. Normally I’m pretty methodical in my approach to marketing strategy, but I have to admit that I have been lured by more than [...]

2019-04-20T17:56:50+00:00Categories: small business marketing|

Four Traditional Tactics for a Modern Content Checklist

When it comes to planning a content checklist, we marketers are in love with the latest shiny new thing. That’s not a dig – testing new things is the only way to stay relevant and ahead of the crowd. But that doesn’t mean we should forget about the tried-and-true techniques that continue to perform. Following [...]

2019-03-22T16:10:06+00:00Categories: content calendar|

Digital Marketing Statistics: SEO, Social, Video, and Email Trends

One of the biggest challenges for small companies and brands is figuring out where to invest your time. Should you focus on Instagram Stories? Create meaty, in-depth blog posts? Go all in on video marketing? One way to keep track of the state of the industry is to follow the relevant digital marketing statistics. We're [...]

2019-03-08T15:39:52+00:00Categories: content planning, Marketing Plan, Uncategorized|

Who should be your marketing calendar manager?

When everybody’s in charge, nobody’s in charge. This is true in so many areas of work life, including managing the care, feeding, and upkeep of your marketing calendar. Who in your company is your marketing calendar manager? If you answer “no one” or, worse, “everyone,” this post is for you. Let’s walk through some tips [...]

2019-02-22T19:08:13+00:00Categories: content planning, Marketing Plan|

Using an Editorial Calendar: A Q&A with Kasia Writes

I'm always looking for inspiration on building and using an editorial calendar. At year end, a tweet from Kasia of the travel blog made me smile:   Of course I had to reach out to learn more about why she set that goal, how she build her calendar, and what results she achieved from [...]

2019-01-10T22:05:12+00:00Categories: editorial calendar, editorial calendar tips|

5 Benefits of Creating an Editorial Plan

Ever wondered why you should create a content calendar or editorial plan? If you are meeting your marketing goals without one, then feel free to skip it. But if you are struggling to meet your marketing objectives or want to grow your business, here are five editorial plan benefits to motivate you to get started. [...]

How to Add Links to Projects

PlanITPDQ is designed to help you manage all of your marketing projects from one simple screen. But even we recognize that sometimes you have to visit other websites ... We've just made it easier for you to connect to any web page by enabling you to add Links to your Project. Here's a couple of [...]

2019-01-10T22:17:06+00:00Categories: How To, How To - SetUp|

How to Measure Marketing – a Q&A with Environmental Defense Fund’s Lauren Guite

The Environmental Defense Fund is one of the world’s largest environmental organizations. With more than half of its operating budget coming from its two million members, how does it measure marketing? We asked Lauren Guite, Senior Specialist, Digital Marketing at EDF to share her insights. The Environmental Defense Fund has some pretty sophisticated content marketing [...]

2018-12-17T14:13:08+00:00Categories: marketing ROI|