ASAP Magazine invited us to contribute a piece about how to build a successful marketing calendar. For the full story, visit the ASAP website. The following is a synopsis with a couple of … [Read more...] about How to Build a Successful Marketing Calendar
Is your content calendar really lame, or even worse, non-existent? We all need motivation to get started on something, so check out the benefits of creating an editorial plan. Or, if you get inspired … [Read more...] about Content Calendar Examples: Three Ideas to Inspire You to Get Started
If you scroll even briefly on Twitter, you’ll see tons of marketers offering their free content calendar template. Are they worth it? Does it make sense to download and use one of these templates, or … [Read more...] about Is That Free Content Calendar Template Any Good?
When it comes to planning a content checklist, we marketers are in love with the latest shiny new thing. That’s not a dig – testing new things is the only way to stay relevant and ahead of the crowd. … [Read more...] about Four Traditional Tactics for a Modern Content Checklist
New Year's is long past and the shine is starting to wear off those resolutions we made, whether they were for content planning or visits to the gym (or both!). On the surface it may seem like these … [Read more...] about Why Content Planning is like Going to the Gym—and How to Start Doing Both
Ever wondered why you should create a content calendar or editorial plan? If you are meeting your marketing goals without one, then feel free to skip it. But if you are struggling to meet your … [Read more...] about 5 Benefits of Creating an Editorial Plan