One of your most valuable assets is your email list. You use it to nurture, communicate, and close the deal. What email marketing best practices should you follow? We connected with Seth Rasmussen, co-owner of Small Biz Triage, which is known for its Unapologetically Human eMail Marketing for B2B and B2C. Because PlanItPDQ integrates with [...]
We’ve pounded it into your head: generating content and promoting it is a powerful way to attract prospects and generate sales. One of the biggest challenges in maintaining a content library is figuring out what to write about. That blank computer screen isn’t going to fill itself. Where do you start? The first step is [...]
Raise your hand if you’ve ever spent hours laboring on the best researched and written blog post only to feel like you didn’t know how to measure your content ROI. *Raises hand* Been there; done that. Repeatedly. It’s okay. No judgement here. Most small businesses have small marketing teams – many, including startups and entrepreneurs, [...]
Small business marketers and entrepreneurs ask about blog post frequency more often than just about any other content marketing question. How often should you post to your blog? The answer is, it depends on what you hope to achieve with your blog. Here are three scenarios that can help you make your decision. The best [...]
Cross posted from Alison Harris, the founder of our parent company, Harris Marketing Services. When it comes to marketing methods, I am on Team Content: I believe every company should have an editorial calendar and content marketing planner. Content marketing is not the fastest way to build a business, but it is among the most [...]
