I'm always looking for inspiration on building and using an editorial calendar. At year end, a tweet from Kasia of the travel blog kasiawrites.com made me smile: Of course I had to reach out to learn more about why she set that goal, how she build her calendar, and what results she achieved from [...]
Ever wondered why you should create a content calendar or editorial plan? If you are meeting your marketing goals without one, then feel free to skip it. But if you are struggling to meet your marketing objectives or want to grow your business, here are five editorial plan benefits to motivate you to get started. [...]
When is the best time of year to set up tactics for content marketing organization? Today. Seriously. The longer you go without a plan for marketing organization, the harder it will be to stay on top of everything you want to accomplish. The following is a list of steps to take in marketing your company. [...]
I love organization. Traveling with me? I have bandaids, wet wipes, a ziplock for your wet bathing suit, aspirin, and a corkscrew. Ask me to help with your event? I have a photo for your Twitter and Instagram feeds, cash to tip the guy who got the extra ice, a printed schedule for speakers, an [...]
Tired of marketing by sticky-note? Ready to build your marketing plan but not sure how to start or what to include? It's time to get organized, and we can help. Attend our Free Friday Marketing Plan Webinar for a step-by-step overview of how to build a marketing plan that works for your business. [...]
Are you neck deep in editorial calendar research and planning? In addition to listing out the topics you want to cover on your blog, the email newsletters you plan, and the events you will attend, don’t forget to look outside your own ecosystem. Many publications and websites actively seek contributions from experts like you. It’s [...]
Q&A on SEO Editorial Calendar Tips with Milly Welsh at Zebralove Web Solutions You’ve planned your editorial calendar, gotten disciplined about updating your blog, and are waiting for the leads to roll in. Why isn’t anything happening? You might need some SEO love. Zebra love, to be exact. PlanITPDQ sat down with SEO expert Milly [...]
Small business marketers and entrepreneurs ask about blog post frequency more often than just about any other content marketing question. How often should you post to your blog? The answer is, it depends on what you hope to achieve with your blog. Here are three scenarios that can help you make your decision. The best [...]
Cross posted from Alison Harris, the founder of our parent company, Harris Marketing Services. When it comes to marketing methods, I am on Team Content: I believe every company should have an editorial calendar and content marketing planner. Content marketing is not the fastest way to build a business, but it is among the most [...]
I'm a small business owner. I also happen to be a marketing professional, so I understand how much time goes into marketing, and also how hard it is to carve out enough time to do it right. I have been thinking a lot about marketing techniques to make marketing easier for small business owners, and [...]
