The Environmental Defense Fund is one of the world’s largest environmental organizations. With more than half of its operating budget coming from its two million members, how does it measure marketing? We asked Lauren Guite, Senior Specialist, Digital Marketing at EDF to share her insights. The Environmental Defense Fund has some pretty sophisticated content marketing [...]
Where should you spend your marketing budget? Unless you are running Google or Apple, you can’t afford everything on your marketing wish list. PlanITPDQ reached out to Ginger Conlon for advice on where it makes sense to invest. Ginger is chief editor and marketing alchemist at MKTGinsight, an online publication that catalyzes change in marketing [...]
Raise your hand if you’ve ever spent hours laboring on the best researched and written blog post only to feel like you didn’t know how to measure your content ROI. *Raises hand* Been there; done that. Repeatedly. It’s okay. No judgement here. Most small businesses have small marketing teams – many, including startups and entrepreneurs, [...]
Q&A on SEO Editorial Calendar Tips with Milly Welsh at Zebralove Web Solutions You’ve planned your editorial calendar, gotten disciplined about updating your blog, and are waiting for the leads to roll in. Why isn’t anything happening? You might need some SEO love. Zebra love, to be exact. PlanITPDQ sat down with SEO expert Milly [...]
Cross posted from Alison Harris, the founder of our parent company, Harris Marketing Services. When it comes to marketing methods, I am on Team Content: I believe every company should have an editorial calendar and content marketing planner. Content marketing is not the fastest way to build a business, but it is among the most [...]
I'm a small business owner. I also happen to be a marketing professional, so I understand how much time goes into marketing, and also how hard it is to carve out enough time to do it right. I have been thinking a lot about marketing techniques to make marketing easier for small business owners, and [...]
Good intentions are meaningless. Good actions deliver – that’s why we’re big fans of building an editorial calendar to guide marketing efforts. What is an editorial calendar? Why is an editorial calendar important for your content marketing efforts? Ready to learn how to create an editorial calendar for your business? Here are the answers to your [...]
