Ever wondered why you should create a content calendar or editorial plan? If you are meeting your marketing goals without one, then feel free to skip it. But if you are struggling to meet your marketing objectives or want to grow your business, here are five editorial plan benefits to motivate you to get started. [...]
I love organization. Traveling with me? I have bandaids, wet wipes, a ziplock for your wet bathing suit, aspirin, and a corkscrew. Ask me to help with your event? I have a photo for your Twitter and Instagram feeds, cash to tip the guy who got the extra ice, a printed schedule for speakers, an [...]
Designing a content first website means that when you lead horses to water, they can actually find something to drink. We all have to focus on driving traffic to our sites, but website specialist Dave Ebbesmeyer has ideas about some overlooked aspects of website design. Following is his advice about organization, common problems, and best [...]
One of your most valuable assets is your email list. You use it to nurture, communicate, and close the deal. What email marketing best practices should you follow? We connected with Seth Rasmussen, co-owner of Small Biz Triage, which is known for its Unapologetically Human eMail Marketing for B2B and B2C. Because PlanItPDQ integrates with [...]
We’ve pounded it into your head: generating content and promoting it is a powerful way to attract prospects and generate sales. One of the biggest challenges in maintaining a content library is figuring out what to write about. That blank computer screen isn’t going to fill itself. Where do you start? The first step is [...]
Where should you spend your marketing budget? Unless you are running Google or Apple, you can’t afford everything on your marketing wish list. PlanITPDQ reached out to Ginger Conlon for advice on where it makes sense to invest. Ginger is chief editor and marketing alchemist at MKTGinsight, an online publication that catalyzes change in marketing [...]
Tired of marketing by sticky-note? Ready to build your marketing plan but not sure how to start or what to include? It's time to get organized, and we can help. Attend our Free Friday Marketing Plan Webinar for a step-by-step overview of how to build a marketing plan that works for your business. [...]
Raise your hand if you’ve ever spent hours laboring on the best researched and written blog post only to feel like you didn’t know how to measure your content ROI. *Raises hand* Been there; done that. Repeatedly. It’s okay. No judgement here. Most small businesses have small marketing teams – many, including startups and entrepreneurs, [...]
Are you neck deep in editorial calendar research and planning? In addition to listing out the topics you want to cover on your blog, the email newsletters you plan, and the events you will attend, don’t forget to look outside your own ecosystem. Many publications and websites actively seek contributions from experts like you. It’s [...]
Q&A on SEO Editorial Calendar Tips with Milly Welsh at Zebralove Web Solutions You’ve planned your editorial calendar, gotten disciplined about updating your blog, and are waiting for the leads to roll in. Why isn’t anything happening? You might need some SEO love. Zebra love, to be exact. PlanITPDQ sat down with SEO expert Milly [...]
