Designing a content first website means that when you lead horses to water, they can actually find something to drink. We all have to focus on driving traffic to our sites, but website specialist Dave Ebbesmeyer has ideas about some overlooked aspects of website design. Following is his advice about organization, common problems, and best [...]
One of your most valuable assets is your email list. You use it to nurture, communicate, and close the deal. What email marketing best practices should you follow? We connected with Seth Rasmussen, co-owner of Small Biz Triage, which is known for its Unapologetically Human eMail Marketing for B2B and B2C. Because PlanItPDQ integrates with [...]
We’ve pounded it into your head: generating content and promoting it is a powerful way to attract prospects and generate sales. One of the biggest challenges in maintaining a content library is figuring out what to write about. That blank computer screen isn’t going to fill itself. Where do you start? The first step is [...]
Where should you spend your marketing budget? Unless you are running Google or Apple, you can’t afford everything on your marketing wish list. PlanITPDQ reached out to Ginger Conlon for advice on where it makes sense to invest. Ginger is chief editor and marketing alchemist at MKTGinsight, an online publication that catalyzes change in marketing [...]
Tired of marketing by sticky-note? Ready to build your marketing plan but not sure how to start or what to include? It's time to get organized, and we can help. Attend our Free Friday Marketing Plan Webinar for a step-by-step overview of how to build a marketing plan that works for your business. [...]
Raise your hand if you’ve ever spent hours laboring on the best researched and written blog post only to feel like you didn’t know how to measure your content ROI. *Raises hand* Been there; done that. Repeatedly. It’s okay. No judgement here. Most small businesses have small marketing teams – many, including startups and entrepreneurs, [...]
Are you neck deep in editorial calendar research and planning? In addition to listing out the topics you want to cover on your blog, the email newsletters you plan, and the events you will attend, don’t forget to look outside your own ecosystem. Many publications and websites actively seek contributions from experts like you. It’s [...]
Q&A on SEO Editorial Calendar Tips with Milly Welsh at Zebralove Web Solutions You’ve planned your editorial calendar, gotten discipline about updating your blog, and are waiting for the leads to roll in. Why isn’t anything happening? You might need some SEO love. Zebra love, to be exact. PlanITPDQ sat down with SEO expert Milly [...]
Small business marketers and entrepreneurs ask about blog post frequency more often than just about any other content marketing question. How often should you post to your blog? The answer is, it depends on what you hope to achieve with your blog. Here are three scenarios that can help you make your decision. The best [...]
Cross posted from Alison Harris, the founder of our parent company, Harris Marketing Services. When it comes to marketing methods, I am on Team Content: I believe every company should have an editorial calendar and content marketing planner. Content marketing is not the fastest way to build a business, but it is among the most [...]
