Small business marketers and entrepreneurs ask about blog post frequency more often than just about any other content marketing question. How often should you post to your blog? The answer is, it depends on what you hope to achieve with your blog. Here are three scenarios that can help you make your decision. The best [...]
Cross posted from Alison Harris, the founder of our parent company, Harris Marketing Services. When it comes to marketing methods, I am on Team Content: I believe every company should have an editorial calendar and content marketing planner. Content marketing is not the fastest way to build a business, but it is among the most [...]
I'm a small business owner. I also happen to be a marketing professional, so I understand how much time goes into marketing, and also how hard it is to carve out enough time to do it right. I have been thinking a lot about marketing techniques to make marketing easier for small business owners, and [...]
Good intentions are meaningless. Good actions deliver – that’s why we’re big fans of building an editorial calendar to guide marketing efforts. What is an editorial calendar? Why is an editorial calendar important for your content marketing efforts? Ready to learn how to create an editorial calendar for your business? Here are the answers to your [...]
