One of the biggest challenges for small companies and brands is figuring out where to invest your time. Should you focus on Instagram Stories? Create meaty, in-depth blog posts? Go all in on video marketing? One way to keep track of the state of the industry is to follow the relevant digital marketing statistics. We're [...]
Google analytics is a powerful tool, but it has its limitations. It’s tough to track on-page activity without a lot of custom programming. Read on to learn how to track CTA analytics using PlanITPDQ’s shortened URL function. Here’s a scenario where this functionality is important: your web site has multiple calls to action (CTAs) that [...]
Tired of marketing by sticky-note? Ready to build your marketing plan but not sure how to start or what to include? It's time to get organized, and we can help. Attend our Free Friday Marketing Plan Webinar for a step-by-step overview of how to build a marketing plan that works for your business. [...]
Raise your hand if you’ve ever spent hours laboring on the best researched and written blog post only to feel like you didn’t know how to measure your content ROI. *Raises hand* Been there; done that. Repeatedly. It’s okay. No judgement here. Most small businesses have small marketing teams – many, including startups and entrepreneurs, [...]
You can automatically track analytics via Buffer, including the number of clicks on a URL in your social media post and the number of "likes" and shares. Following are directions on how to do both. Tracking the full stats is a bit trickier than our other integrations, but you can do it! Note: You only [...]
