One of the biggest challenges for small companies and brands is figuring out where to invest your time. Should you focus on Instagram Stories? Create meaty, in-depth blog posts? Go all in on video marketing? One way to keep track of the state of the industry is to follow the relevant digital marketing statistics. We’re sharing the following infographic from Serpwatch.io, and love how it spells out top trends in digital marketing.
Some key digital marketing stats that stand out:
- Long-tail keywords continue to gain prominence, with search terms increasing to 4+ words.
- Detailed blog posts are overtaking snack-sized content: 1,890 is the word count for the top search results in Google. Those with 1,500 words or more get the most Facebook and Twitter shares. We have some further insights on finding the best blog post frequency here.
- Search hygiene is even more important for local businesses: 72% of searchers visited a store after finding them via search.
What digital marketing statistics are important to you?