When everybody’s in charge, nobody’s in charge. This is true in so many areas of work life, including managing the care, feeding, and upkeep of your marketing calendar. Who in your company is your … [Read more...] about Who should be your marketing calendar manager?
News & Insight
New Year's is long past and the shine is starting to wear off those resolutions we made, whether they were for content planning or visits to the gym (or both!). On the surface it may seem like these … [Read more...] about Why Content Planning is like Going to the Gym—and How to Start Doing Both
I'm always looking for inspiration on building and using an editorial calendar. At year end, a tweet from Kasia of the travel blog kasiawrites.com made me smile: Of course I had to reach out to … [Read more...] about Using an Editorial Calendar: A Q&A with Kasia Writes
Ever wondered why you should create a content calendar or editorial plan? If you are meeting your marketing goals without one, then feel free to skip it. But if you are struggling to meet your … [Read more...] about 5 Benefits of Creating an Editorial Plan
The Environmental Defense Fund is one of the world’s largest environmental organizations. With more than half of its operating budget coming from its two million members, how does it measure … [Read more...] about How to Measure Marketing – a Q&A with Environmental Defense Fund’s Lauren Guite
When is the best time of year to set up tactics for content marketing organization? Today. Seriously. The longer you go without a plan for marketing organization, the harder it will be to stay on top … [Read more...] about What You Should Do Today – Content Marketing Organization Tactics to Get You On the Right Track