When it comes to planning a content checklist, we marketers are in love with the latest shiny new thing. That’s not a dig – testing new things is the only way to stay relevant and ahead of the crowd. … [Read more...] about Four Traditional Tactics for a Modern Content Checklist
When everybody’s in charge, nobody’s in charge. This is true in so many areas of work life, including managing the care, feeding, and upkeep of your marketing calendar. Who in your company is your … [Read more...] about Who should be your marketing calendar manager?
New Year's is long past and the shine is starting to wear off those resolutions we made, whether they were for content planning or visits to the gym (or both!). On the surface it may seem like these … [Read more...] about Why Content Planning is like Going to the Gym—and How to Start Doing Both